Anyone looking to write Catering Tenders face the same taxing question. Which is the best direction of focus for your catering tender? should I concertrate on the low costs of the service or the high quality of the food?
The answer really lies in what your selling points were when you initially set up your business. Where you have chosen to position yourself in the market should have an impact on how you write your catering tenders.
Don’t even try to sell high quality food if your business model is an affordable low cost service. Equally if you only use the finest of locally sourced, organic, non-GM ingredients then competing on price in your catering tenders won’t work.
And yet it isn’t necessarily that easy to decide when you’re writing the catering tenders. This decision can be helped by that of the catering tender you are looking to win.
A few years ago if you were writing catering tenders for schools you would largely be competing on cost. Since a high profile campaign by Jamie Oliver to raise catering standards in schools you might want to emphasise your quality.
That said, it is not as simple as that. Schools have a responsibility to their pupils to offer good quality, healthy food. However in most cases they can’t afford to pay the high cost of genuinely high quality catering services.
How should you write your Catering Tenders? What would be the best way for your your catering business?
look at both options, take low caost Cateting tenders for example. If your catering tender is over priced, you won’t stand a chance. But, if you know your services aren’t the cheapest, explain that to anyone reading your catering tenders.
Maybe you only use free range eggs. Perhaps you only use organic ingredients. It could be that all your hot drinks are Fairtrade. Use these higher quality ingredients as justification for the higher prices of your catering tenders.
You may find it helps to back up your claims in your catering tenders. If you only use soil association products or you are a registered distributor of fairtrade products, you need to make sure you include this in your catering tenders.
And what if you are the cheap and cheerful catering services provider? How then do you pitch your catering tenders? The trick is to pick the right jobs to tender for. Your suceess rate will be much higher if you only write catering tenders for businesses who are looking for a low budget service.
Getting the balance right for writing catering tenders is not the easiest. The potnetial client either way is going to be looking for value in the service when reading through the catering tenders submitted for consideration.
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